A fan of leaf shapes in red, green and blue Tara Cleveland | Web Design

Curriculum Vitae


  • Flexible, adaptable and intelligent.
  • A motivated initiative-taker, skilled in balancing the needs of multiple stakeholders to produce
  • communications that meet business priorities.
  • A strong aptitude for usability, interface design and information architecture.
  • Many years of experience with web technologies - working on the web since 1996


Freelance and Contract Web Site Design

July 2008 — present
  • Developed online marketing and communications strategies for small businesses and non-profit organizations.
  • Designed and developed sites, print, and marketing materials for local and multi-national companies.
  • Implemented cheap and cheerful usability testing schemes for small businesses and organisations to improve site design.
  • Adapted responsive WordPress templates to match the design of client sites.

Lead Front-End Web Developer — Project Spot Portal Team — IBM and BSkyB (full time contract)

May 2007 — July 2008
  • Designed and built front-end of the site within the look and feel of the brand.
  • Ensured front-end of the site met accessibility, usability, standards and coding guidelines.
  • Initiated team-wide security audit.

Webmaster — Trinity College at the University of Toronto (part-time contract)

July 2006 — May 2007
  • Directed and implemented content migration from outdated CMS to a new system.
  • Managed the process of redesigning the site to meet the needs of numerous stakeholders from different departments in the college.
  • Liaised between the college staff & faculty and system administrators & programmers.
  • Proposed and implemented substantive design and usability improvements.
  • Recoded the custom content management system (CMS) templates to achieve standards compliance.
  • Consulted with the college regarding their long-term security, branding and fundraising requirements as well as staff and faculty capacities for a future CMS

Senior Designer — TiCorp Interactive

December 2000 — September 2001
  • Designed graphical interfaces and information architecture for intranet applications with a small team of creative and technical staff.
  • Primary designer of a web-based document management system for a government ministry.
  • Facilitated the planning and implementation of a quality assurance and bug testing system.
  • Worked closely with the engineers and the art director to develop functional specifications.

Web Developer/Designer — Aquent

July 2000 — December 2000

New Media Director — Tone Interactive

March 1999 — June 1999

Web Designer/Developer — On2logic New Media

May 1998 — March 1999

Freelance Multimedia and Web Site Design

June 1996 — May 1998
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Software and CMS

WordPress, Drupal, Joomla, Photoshop, ImageReady, Dreamweaver, Illustrator, InDesign, and many more.


Standards-based HTML, CSS, JavaScript, experience working within ASP, JSP, Cold Fusion code and making small changes as necessary. Some PHP scripting.

Operating Systems

Macintosh, Windows, some familiarity with UNIX, iOS, Android.


Open University (UK)

2013 Msc Development Management

University of Toronto


1996 International Academy of Design

College Diploma in Computer Graphics

1994 University of King’s College

Foundation Year Programme


Royal Park Community Consortium

(2009-2011) - Financial director, board member

Geekup Leeds

(2009) - Member and interim meeting organizer


(2000-2008) - Steering committee member and organizer of TOevolt 2004 conference

Making A Commercial Case for Adopting Web Standards (MACCAWS)

(2002-2004) - Co-founder & steering committee member

Toronto Webgrrls

(1997) - Assistant Meeting Coordinator


References are available upon request.